Airtime could be utilized as an incentive to drive the uptake and utilization of mobile mazuma accommodations in countries where its magnification has been slow, Ericsson has verbally expressed.
The company verbalized this at the just concluded mobile mazuma conference held in Johannesburg, South Africa.
It explicated that operators and financial institutions could replicate the adhesion programme of credit card providers, utilizing airtime to inspirit consumers to utilize mobile mazuma.
Speaking at the event, the company’s Head of Mobile Commerce Sales in the Middle East and Africa, Rajiv Bhatia, verbally expressed there was an untapped opportunity to drive activity and adhesion in mobile mazuma utilizing mobile prepaid airtime.
Bhatia verbalized airtime could be habituated to incentivise utilization in several ways such as inspiriting people to have a minimum amount of mazuma in their wallets and rewarding them with more preponderant data and airtime bundles for utilization of their mobile mazuma wallets.
He verbalized that Africa was a leading market for mobile mazuma and that millions of people without access to banking accommodations were signing up to utilize mobile mazuma accommodations.
Operators and financial institutions are battling to trigger activity in dormant wallets. In this context, Bhatia expounded that the slow magnification of mobile mazuma in South Africa was a result of the expansive Automated Teller Machines and bank infrastructure available, and how the network had done much to address the desiderata of the population to access and remit mazuma.
He verbally expressed, “Yet there are millions more, who are still unbanked. There are fantastic opportunities to grow this business especially among the migrant population, which still uses informal designates to remit mazuma. Banks should forge more proximate ties with operators, who have an expansive distribution network to enhearten adoption and drive utilization.”
Bhatia emphasised that transparency, edification and trust were key to growing the mobile mazuma ecosystem in Africa.
According to the World Bank, virtually half the world’s adult population – some 2.5 billion people – are unbanked, the majority in emerging markets.
For countries where financial inclusion is low, mobile mazuma solutions such as e-mazuma accounts and e-mobile wallets offer an expeditious way to amend financial inclusion and close the gap.
“We estimate that by 2016, the m-commerce market is expected to reach $800bn worldwide. Countries such as Kenya, Uganda and Tanzania are already feeling the impact of more preponderant financial inclusion.
“Today, around nine million Ugandans use mobile banking to exchange, preserve and spend mazuma, in lieu of handling mazuma, reducing both the peril of larceny and the desideratum to peregrinate,” he integrated.
